Platform

Our platform is designed according to the 'shared codebase, separate data' principle. This means that all client applications run on the same modern, well-maintained codebase, while each client's data and content remain strictly separated.

This approach offers significant advantages:

  • Cost-Efficient: developments and improvements become immediately available to all clients
  • Scalable: new applications can be set up quickly
  • Reliable: the platform is extensively tested and continuously evolving
  • Secure: security updates are implemented centrally
  • Flexible: customization is possible within the standardized framework

Technology Stack

RetailBee is powered by the TALL stack - a modern, full-stack development approach that combines:

  • Tailwind CSS - A utility-first CSS framework for rapid UI development
  • Alpine.js - A lightweight JavaScript framework for composing behavior directly in markup
  • Livewire - Full-stack framework for Laravel that makes building dynamic interfaces simple
  • Laravel - The PHP framework for web artisans

Core Infrastructure

  • Laravel 12 with PHP 8.4 for a robust backend foundation
  • MySQL for reliable data storage with multi-tenant architecture
  • Redis for caching and real-time features
  • Meilisearch for lightning-fast search functionality
  • Vite for modern asset compilation and hot reloading

Platform Components

Our platform is built from self-contained components that each implement specific business functionality. This modular approach promotes reusability, maintainability, and flexible customization.

Foundation Components

Authentication & Users

  • Multi-tenant user management with role-based permissions
  • Two-factor authentication (2FA) support
  • Social login integration via Laravel Socialite
  • Session management with Redis
  • API token authentication

Content Management

  • Dynamic page builder with version control
  • SEO-optimized content structure
  • Multilingual support out of the box
  • Media library with image optimization
  • Rich-text editing with Tiptap

Business Components

E-commerce Core

  • Product Catalog: Advanced product management with variants, attributes, and categories
  • Inventory: Real-time stock tracking across multiple locations
  • Shopping Cart: Persistent cart with guest checkout support
  • Order Management: Complete order lifecycle from placement to fulfillment
  • Customer Accounts: Self-service portal with order history and wishlists

Point of Sale

  • Barcode scanning support
  • Cash drawer integration
  • Receipt printing
  • Multi-terminal support

Events & Ticketing

  • Event creation and management
  • Ticket types and pricing tiers
  • QR code generation and validation
  • Capacity management
  • Attendee check-in system

Marketing Components

Customer Engagement

  • Newsletter campaigns with segmentation
  • Review and rating system
  • Loyalty programs and rewards
  • Abandoned cart recovery
  • Customer analytics dashboard

Communications

  • Transactional email templates
  • SMS notifications
  • Push notifications for mobile apps
  • In-app messaging
  • Marketing automation workflows

Integrations

External integrations are handled through Laravel's service container, providing a flexible and maintainable approach to third-party connections.

Payment Processing

  • Mollie - Comprehensive European payment methods including iDEAL, Bancontact, and SEPA
  • POS Terminals - Direct integration with CCV and other terminal providers

Shipping & Fulfillment

  • Sendcloud - Multi-carrier shipping with label printing
  • Track & Trace - Real-time shipment tracking

Business Operations

  • Accounting - Connections to Yuki, Octopus, and other accounting platforms

Communication Channels

  • Email Delivery - Reliable transactional emails via Postmark
  • Social Media - Instagram and Facebook integration

Analytics & Monitoring

  • Google Analytics 4 - E-commerce tracking
  • Search Console - SEO performance monitoring
  • Custom Webhooks - Real-time event notifications

Architecture Benefits

Performance at Scale

  • Redis caching for sub-second response times
  • Queue workers for background processing
  • Horizontal scaling capabilities
  • CDN integration for global asset delivery

Developer Experience

  • Clean, documented APIs
  • Comprehensive webhook system
  • Laravel Telescope for debugging
  • Extensive test coverage

Security First

  • Regular security audits
  • PCI compliance ready
  • GDPR-compliant data handling
  • Automated backup systems

Built for retailers who demand flexibility without complexity, RetailBee combines the power of modern technology with the simplicity of a unified platform. Join us as we reshape retail technology, one component at a time.

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